Sterling Appoints Senior Leaders to Drive Strategic Growth
Sterling Event Group, a leading force in technical event production, has announced the appointment of two experienced industry professionals to spearhead its expansion into the South of England alongside its broader national growth strategy.
James Hunter joins as Director, bringing more than two decades of experience in delivering world-class event projects across the UK and internationally. A proven leader with a strong track record in developing high-performing teams, James will play a key role in expanding Sterling’s high-quality event delivery for clients across the South, as well as further strengthening national operations at board level. Known for his client-focused approach, technical expertise, and commitment to developing the next generation of event production talent, James’ appointment reinforces Sterling’s focus on sustainable, people-led growth.
Jack Sayer also joins the company as Project Director, bringing a wealth of hands-on production expertise through his successful career in creative event delivery. Jack will focus on technically ambitious event experiences that reflect Sterling’s trademark precision and innovation. His role will be instrumental in ensuring excellence in project delivery as the business continues to grow its presence and capacity across the UK.
These appointments mark a significant milestone in Sterling’s growth journey as the company continues to expand beyond its North West roots to meet increasing national demand for outstanding technical event production services.
“We’re very proud to welcome James and Jack to the team at such an exciting period for the business,” said Richard Bowden, Managing Director, Sterling Event Group. “Expanding into the South isn’t just about location, it’s about strengthening our entire delivery team to better serve our clients nationwide. James brings a rare depth of experience and a unique ability to translate technical insight into solutions that anticipate what clients really need. Jack complements this perfectly with a visionary, creative approach and a passion for pushing boundaries in production. Together, they bring the expertise, energy, and mindset that reflect exactly what Sterling stands for.”
“Joining Sterling Event Group represents a natural and exciting next step in my career,” said James Hunter, Director at Sterling Event Group. “I was really impressed by the team’s drive and honesty, along with a culture that focuses on clients and working together. With over 20 years of experience in the industry, I’m excited to contribute to a business that delivers exceptional live experiences and is achieving rapid growth through forward-thinking innovation. This is a team poised for industry leadership, and I’m proud to be part of that journey.”
“From the outset, I saw a company that shares the same values I’ve built my career on, passion, purpose, and a genuine focus on the client experience,” said Jack Sayer, Project Director at Sterling Event Group. “This opportunity allows me to bring my creative perspective to a talented team, and I’m excited to contribute as we grow our presence across the UK and internationally.”