Brief

For over a decade, Sterling Event Group has proudly partnered with The Fragrance Shop, one of the UK’s leading retailers with over 200 stores nationwide. Their annual conference, held at Manchester’s Kimpton Clocktower Hotel, brings together leading global fragrance brands to showcase new products and insights.

Each brand’s presentation needed its own distinct theme and atmosphere, meaning our production design had to be versatile and transformative, capable of delivering seamless transitions between each brand experience. In addition, the event featured keynote sessions requiring professional recording and live streaming to a remote audience, followed by a glamorous awards dinner with live music, performances, and a top DJ to close the evening.

Solution

The event takes over all of the meeting spaces at the venue across multiple levels so way finding signage is a key part of the delegate journey. To aid with this we supplied 22 of our high-resolution LED poster screens which were positioned throughout the venue. The screen content was updated to match the schedule at key points during the event.

The stage set had to be dynamic to allow for complete changes between presentations. Sufficient space was needed to accommodate acrobats, indoor drones, a 12-piece band, dancers and a theatrical performance alongside the conference speakers.

We utilised a high-resolution LED screens to provide stunning visuals and form a full width backdrop linked with Sceptron LED pixel bars which had the ability to map the screen content. The outer screens were used to display close up live camera footage to ensure the no mater where a delegate was sat the felt close to the action.

A fully controllable lighting system was designed for maximum impact – from dramatic theatrical looks to high energy walk up stings a full range of effects were used to enhance each session.

Outside of the main room our team supported with break out room AV, drinks reception audio and atmospheric lighting, and a fully branded photo opportunity.

Result

The event was a standout success, combining flawless technical delivery with world-class creative execution. Delegates praised the immersive brand experiences and seamless transitions between sessions, while the client commended the precision, flexibility, and innovation of our production. The Fragrance Shop team reported record levels of engagement, with senior leadership describing it as their “best and most impactful conference yet.”