STERLING EVENT GROUP COOKIES POLICY
Effective Date: 21st May 2025
This website, https://www.sterlingeventgroup.co.uk/ (the “Website”), is operated by Sterling Event Group Limited (“Sterling”, “we”, “us”, or “our”).
We use cookies and similar technologies to enhance your experience, analyse website performance, personalise content, and support marketing efforts. This Cookie Policy explains what cookies are, how we use them, and your choices.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember you, improve functionality, and analyse how people interact with content.
Cookies may be:
- First-party – set by Sterling Event Group
- Third-party – set by external services (e.g., Google Analytics)
Cookies can also be:
- Session cookies – deleted when you close your browser
- Persistent cookies – stored on your device until they expire or are deleted
Why We Use Cookies
We use cookies for the following purposes:
Category | Purpose |
Strictly Necessary | To enable essential website functionality, like navigation or form submission. |
Performance / Analytics | To understand how users interact with our site (e.g. Google Analytics). |
Functionality | To remember user preferences and settings (e.g., language or region). |
Advertising / Targeting | To deliver relevant advertising and measure campaign performance. |
Types of Cookies We Use
Strictly Necessary Cookies
These are required for the website to function and cannot be switched off in our systems.
Analytics and Performance Cookies
We use tools like Google Analytics to track website usage anonymously and help us improve content and usability.
Functionality Cookies
These help us remember your preferences and personalise your experience.
Targeting and Advertising Cookies
May be set through our site by advertising partners. They may be used to build a profile of your interests and show you relevant content on other websites.
Third-Party Cookies
Third-party services, such as analytics providers and advertising networks, may place cookies via our site to collect anonymised usage or behavioural data.
These third parties include, but are not limited to:
- Google Analytics (performance tracking)
- YouTube or Vimeo (embedded media tracking)
- Meta/Facebook, LinkedIn, or Google Ads (advertising and retargeting)
You can learn more about how these providers handle your data by reviewing their individual privacy policies.
Your Cookie Choices
You can control and manage cookies through:
- Our cookie banner/consent manager (on first visit or via footer link)
- Your browser settings (to block, delete, or restrict cookies)
Please note: Disabling certain cookies may affect site functionality and user experience.
To manage cookies on popular browsers:
Updates to This Policy
We may update this Cookie Policy from time to time. The latest version will always be updated here, with an updated effective date.
For questions, please contact:
Email: gdpr@sterlingeventgroup.co.uk
Sterling Event Group Ltd, ICON 4, 3 Sunbank Lane, Manchester Airport, WA15 0AF