Sterling Event Group Privacy Policy
Effective Date: 21st May 2025
Sterling Event Group Limited (“we”, “us”, “our”) is committed to protecting your privacy and complying with our obligations under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
Please read this Privacy Policy carefully to understand how we collect, use, and safeguard your personal information.
Who We Are
Sterling Event Group Limited
Registered Office: ICON 4, 3 Sunbank Lane, Manchester Airport, WA15 0AF
Company Number: 0687734
Email: gdpr@sterlingeventgroup.co.uk
We are the “data controller” in respect of your personal data collected via this website.
What This Policy Covers
This Privacy Policy applies to all personal data collected through our website (www.sterlingeventgroup.co.uk), subdomains, mobile applications, and online contact forms. It excludes third-party websites linked from our site.
- What Personal Data We Collect
We may collect the following personal information:
- Name
- Email address
- Telephone number
- Company name
- Job title
- Enquiry details
- IP address and device/browser data (via cookies – see our Cookie Policy)
Lawful Basis for Processing
We process your personal data under the following legal bases:
- Consent: e.g., email marketing
- Contractual necessity: e.g., responding to enquiries or fulfilling services
- Legal obligation: e.g., financial and tax records
- Legitimate interests: e.g., improving website performance or service delivery
How We Use Your Personal Data
We may use your information to:
- Respond to enquiries
- Process and manage bookings or services
- Improve our website and user experience
- Send service updates and marketing (if you’ve opted in)
- Fulfil legal and regulatory obligations
- Conduct anonymised market analysis
Marketing Communications
We will only send you marketing communications if you’ve explicitly opted in. You can withdraw your consent at any time via the unsubscribe link or by contacting us.
Cookies & Tracking
We use cookies and similar technologies to enhance your experience. For full details on how we use cookies and how you can manage them, please see our Cookie Policy.
Sharing Your Information
We may share your data with trusted third-party processors, including:
– Mailchimp (email marketing)
– Google Analytics (usage tracking)
– Meta/Facebook Ads (advertising)
– CRM and cloud platforms (data management)
We ensure contracts and appropriate safeguards are in place with all providers
International Transfers
Your data may be transferred outside the UK or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as:
- Adequacy decisions by the UK government
- Standard Contractual Clauses (SCCs) or equivalent safeguards
Data Retention
We retain your personal data only for as long as is necessary:
- For ongoing client relationships or service delivery
- To meet legal, accounting or regulatory requirements
- For legitimate business needs
We securely delete or anonymise data when it is no longer required.
- Your Rights
Under UK GDPR, you have the right to:
- Access your data
- Correct inaccurate data
- Request erasure
- Object to or restrict processing
- Withdraw consent
- Request data portability
- Lodge a complaint with the ICO (www.ico.org.uk)
You can exercise these rights by contacting: gdpr@sterlingeventgroup.co.uk
Children’s Data
Our services are not directed to individuals under 18, and we do not knowingly collect their data.
Data Security
We implement technical and organisational measures to secure your data, including encryption, access control, and regular audits.
Third-Party Links
We are not responsible for the privacy practices of third-party websites. Please check their policies separately.
Changes to This Policy
We may update this policy periodically. The most recent version will always be posted here with an updated effective date.
Contact Us
If you have any questions, email: gdpr@sterlingeventgroup.co.uk or write to:
Sterling Event Group Ltd
ICON 4, 3 Sunbank Lane, Manchester Airport, WA15 0AF