New directors announced at Sterling following a record year with a series of key appointments.

Sterling Event Group has announced a new company leadership structure with the appointment of three new directors. Former Senior Project Managers Paul Davies and Richard Nicholson and former Head of Vision Dan Charmer, have been promoted internally to Company Directors.

The three new directors have worked at the Manchester based company for a combined 19 years and their promotions are in line with the company’s ongoing growth strategy.

Current Director Jessica Baynes and Managing Director Richard Bowden are delighted to welcome the new directors to the board. Richard commented, “They each possess varied and extensive industry experience and are focused on developing our offering and taking Sterling to the next level”

Sterling Event Group also bolstered its team with an addition of 7 new team members in 2017 and a further 6 new staff in the first half of 2018, a record level of recruits for one of the North West’s leading technical event production companies, taking the total head count at their south Manchester headquarters to 38 with plans for further positions to be added throughout 2018.

Recent appointments include two experienced set builders, technicians and a technical manager all of which strengthen Sterling’s offering as a full service technical production company.

Richard continued: “All of the 13 new recruits joined the business at an exciting time of growth and I’m confident their skills and experience will be crucial in helping us continue our success throughout 2018. In the coming months, we plan to triple the capacity of our warehousing facilities, invest heavily in more of the very latest equipment and further develop our team allowing us to better serve the needs of our clients”.


Northwest-based technical production supplier, Sterling Event Group, has invested a 6-figure sum into its equipment fleet to meet a growing global demand for its services.

The decision to significantly boost its audio department by investing in a d&b audiotechnik V Series line array loudspeaker system, was agreed following a surge in enquiries over the last year.

Having grown the business substantially in recent years, Sterling, who supply services to the live events industry both nationally and internationally, needed a flagship audio system offering for larger events to complement their recent investments in the vision, lighting and rigging departments.

The d&b audiotechnik V Series system features on the riders of many world class acts so it is set to be a favourite with Sterling’s live music clients. It is also proving a popular choice in both the corporate and sporting sectors, with it already being used in its first outing at a large conference at Birmingham’s NEC, closely followed by an international sporting event at the Copper Box Arena, London.       

Sterling have stocked loudspeaker systems from d&b audiotechnik for many years, trusting the brand and the quality of its products. Richard Bowden, Sterling MD, was keen to invest further: “It was always my intention to stock the very best equipment available. It was over 10 years ago that we first invested in d&b audiotechnik following lots of research and demonstrations and we haven’t looked back since. Our stock now includes 17 different models which allows us to select the most appropriate solution for our client’s needs.

“The introduction of the V series comes at a very exciting time at Sterling Event Group as we have seen a recent demand from our growing client base for complete production solutions for larger scale events and having equipment like this at our disposal combined with the knowledge and experience of our team, means we can continue to offer our clients a first-class service”.


Expanded range of Barco image processing equipment available to hire from Sterling Event Group

As part of our continuing investment in high end equipment we have added the Barco E2 and EC-30 to compliment the S3-4K, EC-50 and Image Pro II already in the hire stock.


Barco’s presentation switchers are the most advanced video processing and presentation control systems on the market today. These systems provide source selection, advanced windowing features, seamless switching, video effects and integrated control for professional video presentations. Thanks to their modular and scalable architecture, Barco’s presentation switchers can support a wide variety of show configurations.

Please contact our hire team for competitive quotations and to discuss how this equipment could benefit your productions.