New directors announced at Sterling following a record year with a series of key appointments.

Sterling Event Group has announced a new company leadership structure with the appointment of three new directors. Former Senior Project Managers Paul Davies and Richard Nicholson and former Head of Vision Dan Charmer, have been promoted internally to Company Directors.

The three new directors have worked at the Manchester based company for a combined 19 years and their promotions are in line with the company’s ongoing growth strategy.

Current Director Jessica Baynes and Managing Director Richard Bowden are delighted to welcome the new directors to the board. Richard commented, “They each possess varied and extensive industry experience and are focused on developing our offering and taking Sterling to the next level”

Sterling Event Group also bolstered its team with an addition of 7 new team members in 2017 and a further 6 new staff in the first half of 2018, a record level of recruits for one of the North West’s leading technical event production companies, taking the total head count at their south Manchester headquarters to 38 with plans for further positions to be added throughout 2018.

Recent appointments include two experienced set builders, technicians and a technical manager all of which strengthen Sterling’s offering as a full service technical production company.

Richard continued: “All of the 13 new recruits joined the business at an exciting time of growth and I’m confident their skills and experience will be crucial in helping us continue our success throughout 2018. In the coming months, we plan to triple the capacity of our warehousing facilities, invest heavily in more of the very latest equipment and further develop our team allowing us to better serve the needs of our clients”.

Sterling Event Group Signs Six Figure Deal with Panasonic

We have recently signed a six-figure deal with Panasonic which enables us to offer our clients the latest projector technology.

We are one of the first companies in the country to commit to Panasonic’s PT-RZ21K model, which will become the business’ flagship projector replacing older and lamp based products.

Richard Bowden, Founder and MD, said: “We are very passionate about making sure our clients receive the most up-to-date equipment to ensure their events are a real success. We will be one of the first in the North West to offer the RZ21K laser-based projector for hire, something I’m really proud of.”

“I am delighted to be extending our working-relationship with Panasonic. Their products have always been extremely reliable and given us and our clients, the results we strive for. This investment is a sizeable one for us, but will enable Sterling to open the door to projects where bigger, brighter projection is required. It will also make sure as a company we remain as environmentally friendly as we possibly can, with us moving from lamp based projectors to laser.”

Tony Molloy, project sales manager at Panasonic said: “We are delighted that Sterling has recognised the benefit that Panasonic’s laser projectors can bring to its customer base, giving them more freedom to concentrate on creating great events and less time worrying about the technology that is unpinning them”

Clay Paky Mythos Investment

Sterling Event Group invest in Clay Paky as part of their half a million pound spend on equipment.

Northwest based technical production supplier, Sterling Event Group, has continued its dedication to investing in its equipment by purchasing the latest lighting paraphernalia from Clay Paky.

After success with other industry leading Clay Paky products, such as Alpha Spot and B-eye and Sharpy fixtures, Richard Bowden, MD of Sterling, decided to invest further by purchasing the Mythos 2 Hybrid fixture.

The Mythos 2 is a super bright feature packed fixture which is currently specified by leading designers for many TV shows and concert tours.

Richard commented: “We have had great success with our previous Clay Paky fixtures in terms of performance and reliability, we are looking forward to using the Mythos 2 in the coming months across lots of our client’s events. In fact, the fixtures are already straight out of the door on a fashion show for one of the UK’s best known retailers.”

Other recent additions to the Sterling inventory include the SGM P5 LED wash light and increased stock of Absen A3 Pro LED screen along with d&b Audiotechnik Loudspeakers.

New Venue Partnership – Manchester Cathedral

Sterling Event Group Partner with Manchester Cathedral

Sterling Event Group are proud to announce that we are now a trusted supplier of Manchester Cathedral for all creative AV and technical production requirements. We join an impressive list of catering and accommodation suppliers in the city, working together to create the best solution for your event.

Manchester Cathedral has been centre stage in its city’s history for nearly 600 years. In 1421 Henry V signed a royal charter granting permission for a collegiate church to be built. In 1847 a new Manchester diocese was created and this historic church became a Cathedral.

The public realm, together with the interior setting of the cathedral, offer an ideal place to host an array of multi-faceted events including; fashion shows, brand launches, intimate fine-dining spot, grand gala dinners and award ceremonies.

Sterling’s MD Richard Bowden comments; “It’s great to be a recommended supplier of another one of our city’s landmark venues, a venue that we believe is a hidden gem. In particular, the breath-taking architecture of the cathedral presents limitless opportunities for our lighting designers to enhance and create spectacular shows”

We already have a number of exciting productions at the venue in the coming months, including a post-conference gala dinner with live band, stage set, high quality PA system and a celebration dinner early in the summer with a range of indoor and outdoor lighting to pick out the exquisite venue features and focus attention on one of the stained-glass windows which depicts a message that resonates with the client.

Why not check back in to the Case Studies section of our website later in the summer to hear more about the full solution provided for these alongside some exciting imagery.

For more information on holding your unique event at this impressive venue, get in touch with the Sterling team on

+44 (0)161 436 4444

or take a look at the venue’s dedicated events website